From January to June 2025, Maui recorded 613 property sales, down from 817 sales during the same period in 2024. This represents a noticeable slowdown in activity, with total sales volume dropping from $1.2B in 2024 to $949.4M in 2025. Despite fewer transactions, Hawaii residents continue to lead the way, making up 52% of all purchases. U.S. mainland buyers followed at 43%, while foreign buyers represented just 5% of the market.

Among mainland states, California, Washington, Colorado, Oregon, and Texas were the top sources of buyers, with California alone accounting for over $130M in purchases. On the international side, Canada remained the most active, with 8 sales totaling $45.8M, while China had a single transaction at $1.6M.

WHAT IT MEANS FOR YOU:

For sellers, fewer overall sales translate to less competition among listings, but they also indicate a more discerning pool of buyers. This makes strategic pricing and strong property presentation more crucial than ever to attract qualified offers.

For buyers, the market slowdown may create opportunities—reduced bidding wars and more room for negotiation. Still, demand in Maui remains solid, and well-priced, desirable properties can move quickly.

In summary, Maui’s Q2 market shows signs of recalibration: sales volume is lower compared to last year, yet buyer interest—both local and mainland—remains steady. Sellers who adapt to today’s pace and buyers prepared to act decisively will be best positioned in this shifting landscape.